Note how the special offers are in different colors, which draws the recipients’ eyes to LOOK at them. Here’s an example from one of our dental lab clients: Give multiple special offers to generate the best b2b direct mail response ratesĪ b2b direct mail best practice is providing more than one money-saving reason for prospects to contact you, such as multiple special offers. So that’s why you calculate return on investment (ROI) - not response rates with any b2b direct mail marketing! 6. Now 10 new jobs may not sound exciting, but it meant a 2,644% return on investment from their b2b postcard marketing! They tracked 75 calls (using the online tracking dashboard we give our clients), and converted 10 into new jobs for their company, which resulted in $2 million in revenue! One of our construction clients mailed a total of 157,362 postcards and brochures to homeowners with a home market value of more than $600,000, and got CRAZY results… Most small business owners naturally pay attention to how much they are investing in their b2b direct mail marketing, but that’s LESS important that measuring how much money your b2b postcard marketing nets back to your business. Track your return on investment instead of b2b direct mail response rates Try the affordable done-for-you program called Everywhere Small Business, which automatically adds Google, Facebook, and Instagram ads to your b2b direct mail campaign. AND throw in Instagram ads to ensure you’re seen on this growing mobile app.Add matching Facebook ads to reach prospects in their newsfeeds. ![]()
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